Spam is a big problem for all legitimate email marketers. It accounts for approximately 80% of all emails sent.
Email clients, especially Hotmail and Outlook do everything they can to guard their customers against receiving Spam. What’s more, consumers are becoming more savvy with the “Mark as junk” button, and don’t hesitate to use it. That means we have to do everything we can to ensure your emails are trusted by email clients and warmly received by your subscribers.
MEASURES WE TAKE