Building a Valuable Email List
/in Support /by redkipper_studioEnsure you Have Permission
For this reason it is wise to make opt in obvious, not just on the website sign up but also on any offline data collection.
Website SignUp
Your website signup form is one of the most important places for gaining email opt in. Best practice recommendations state that the sign-up should clearly indicate what the recipient can expect from receiving the newsletter, what benefits and the frequency. Above all, it should have a clear call to action.
Double Opt-In
Website signups should ideally be double opted in. This means that when someone signs up online, they get a confirmation email with a link they have to click before being added to the subscriber list.
It’s good practice because it means that the recipient has to actively confirm they wish to subsribe and are interested, it gets your branded emails into their inbox straight away (you can include a ‘add us to your safe contacts’ ensuring your even more likely to get there in the future) and it confirms their email address is real.
Avoid Bought-In Lists
Buying a list can be very tempting. however it is rarely fruitful and, although you can buy lists of business contacts, the same is not true of consumers, who must have given you opt-in permission to contact them.
Growing Your Subscriber List
It is estimated that email lists have a churn rate of up to 30% a year. This means to grow your list you need to think of innovative ways to encourage opt in:
Incentives and Prize Draws
These are excellent ways to encourage sign up. Consumers know their data and email addresses are valuable, so let them know you’re willing to pay for it. Offer something as an incentive. These should be small and relevant to your product (service) offering. Something too big or irrelevant will mean you have people signing up just for the chance of winning, not because they are interested in you.Social Media
Integrating your email campaigns with social media means you may be reaching consumers who may not otherwise have signed up. Add Social Media links to your newsletter and post your newsletter on Social Media channels for cross platform pollination.
