• Facebook
  • Twitter
  • Mail
  • DASHBOARD LOGIN
  • MY ACCOUNT
  • 0Shopping Cart
DeskMail
  • Home
  • About
    • News
  • Features
  • Pricing
  • Support
    • FAQ
  • Clients
  • Contact
  • Search
  • Menu
DeskMail Support

Building a Valuable Email List

May 7, 2014/in Support /by redkipper_studio
  • Ensure you Have Permission

      For this reason it is wise to make opt in obvious, not just on the website sign up but also on any offline data collection.

  • Website SignUp

    Your website signup form is one of the most important places for gaining email opt in.  Best practice recommendations state that the sign-up should clearly indicate what the recipient can expect from receiving the newsletter, what benefits and the frequency. Above all, it should have a clear call to action.

  • Double Opt-In

    Website signups should ideally be double opted in.  This means that when someone signs up online, they get a confirmation email with a link they have to click before being added to the subscriber list. 

    It’s good practice because it means that the recipient has to actively confirm they wish to subsribe and are interested, it gets your branded emails into their inbox straight away (you can include a ‘add us to your safe contacts’ ensuring your even more likely to get there in the future) and it confirms their email address is real.

  • Avoid Bought-In Lists

    Buying a list can be very tempting. however it is rarely fruitful and, although you can buy lists of business contacts, the same is not true of consumers, who must have given you opt-in permission to contact them.

  • Growing Your Subscriber List

    It is estimated that email lists have a churn rate of up to 30% a year.  This means to grow your list you need to think of innovative ways to encourage opt in:

    Incentives and Prize Draws
    These are excellent ways to encourage sign up. Consumers know their data and email addresses are valuable, so let them know you’re willing to pay for it. Offer something as an incentive. These should be small and relevant to your product (service) offering. Something too big or irrelevant will mean you have people signing up just for the chance of winning, not because they are interested in you.

    Social Media
    Integrating your email campaigns with social media means you may be reaching consumers who may not otherwise have signed up. Add Social Media links to your newsletter and post your newsletter on Social Media channels for cross platform pollination.

Tags: business marketing, effective emails, email, email communication, email newsletter, template, types of marketing email
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on Google+
  • Share on Pinterest
  • Share on Linkedin
  • Share on Tumblr
  • Share on Vk
  • Share on Reddit
  • Share by Mail
http://www.deskmail.co.za/wp-content/uploads/2014/05/support_image.jpg 650 1000 redkipper_studio http://www.deskmail.co.za/wp-content/uploads/2013/04/deskmail-WP_538x157px2.png redkipper_studio2014-05-07 13:58:542014-05-09 06:34:31Building a Valuable Email List
You might also like
DeskMail Support ROI - The Features & Benefits of Email Marketing
DeskMail Support Avoiding SPAM Filters
DeskMail Support The Different Types of Email Communication
Why Email Marketing?

LATEST NEWS

March 2021
M T W T F S S
« May    
1234567
891011121314
15161718192021
22232425262728
293031  

ABOUT DESKMAIL

DeskMail is an HTML Email Design and Delivery Service offered by RedKipper Digital Media (PTY) Limited. RedKipper Digital Media are a multi-disciplinary Design Studio based in Cape Town. DeskMail offers an affordable and professional service enabling you to use email marketing for your business.

SUPPORT ARTICLES

  • DeskMail SupportAvoiding SPAM FiltersMay 7, 2014 - 3:07 pm
  • DeskMail SupportBuilding a Valuable Email ListMay 7, 2014 - 1:58 pm
  • DeskMail SupportROI – The Features & Benefits of Email MarketingFebruary 12, 2014 - 9:11 pm
  • DeskMail SupportThe Different Types of Email CommunicationMarch 28, 2013 - 9:13 pm

BUSINESS HOURS

Online support is available 24/7
Monday-Friday: 9am-5pm
Saturday: 10am-12am
Sunday: Closed

LATEST NEWS

  • Use Facebook to Improve your Social Media MarketingMay 9, 2014 - 9:11 am
  • Why Email Marketing?February 14, 2012 - 1:13 pm

SPREAD THE WORD

Share on Facebook
Facebook
Pin on Pinterest
Pinterest
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin

Newsletter

© 2014 DeskMail : RedKipper Digital Media (PTY) Limited. All rights reserved.
ROI – The Features & Benefits of Email Marketing DeskMail Support DeskMail Support Avoiding SPAM Filters
Scroll to top