ROI – The Features & Benefits of Email Marketing
Like any smart business owner, you want to know the benefits of email marketing. There’s a whole list of benefits, which we’ll cover here, but one of the most compelling reasons to use email marketing is its return on investment (ROI).
According to the Direct Marketing Association, email marketing brings in about R40 for every R1 you spend. That’s one of the highest ROIs for any type of marketing.
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