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ROI – The Features & Benefits of Email Marketing

Like any smart business owner, you want to know the benefits of email marketing. There’s a whole list of benefits, which we’ll cover here, but one of the most compelling reasons to use email marketing is its return on investment (ROI).

According to the Direct Marketing Association, email marketing brings in about R40 for every R1 you spend. That’s one of the highest ROIs for any type of marketing.

  • Email is cost-effective

    While there are costs involved in email marketing, such as copywriting and design, your production and delivery costs are significantly cheaper than that of direct mail. For the same amount, you can send out around a hundred emails for every direct mail letter.

  • Email builds relationships

    While email may not be the only method that helps connect you with your audience, it’s the least intrusive—enabling the recipient to respond at their leisure. A well thought-out email plan can create and strengthen customer loyalty.

  • Email is active

    Email marketing actively sends your message to interested people, rather than relying on them to find you each time.

  • Email provides timely results

    The time between distribution and delivery of an email marketing campaign can be measured in minutes rather than days. This allows you to choose the time you deliver your messages with more precision, and also means results will become evident quickly after you start your campaign.

  • Email is quick to produce

    Once you’re set up with a template and account to run email campaigns, you can easily launch a major marketing initiative to all your customers in a few hours. There’s no other direct marketing source that could be implemented in this sort of time period.

  • Email accommodates hyperlinks

    With just a click of the mouse, a customer can go from reading your marketing message to purchasing at your online checkout. This speedy one-step process is what marketing dreams are made of.

  • Email provides detailed feedback

    DeskMail email marketing allows for comprehensive reporting feedback. You can measure how many of your emails were successfully delivered and opened, how many times your links were clicked on, and, importantly, how many sales you made. This also enables thorough campaign analysis.

  • Email enables autoresponders

    The DeskMail dashboard can be used to create autoresponders. Autoresponders are emails integrated with your lists to automatically welcome new subscribers and engage your customers with date scheduled drip feed campaigns.

  • Email enables affordable segmentation and targeting

    Email marketing is agile, allowing you to vary the content sent to customers on your distribution list. You can segment, that is, split your lists based on market segments such as geographic location, purchase history, gender, and age to send tailored messages, improving your conversion rate.

  • Email is unobtrusive

    Email works well when part of an integrated direct marketing campaign. While other methods can come across as disruptive or pushy, email is able to prepare your customers for a sales call—or as a followup to a face-to-face sale—without getting in a customer’s face.

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